Clinically proven to build relief and daily protection for sensitive teeth.

Directions: Always follow the label. Adults and children 12 years of age and over. Brush teeth thoroughly (for at least 1 minute), twice daily, preferably after each meal or 3 times/day. If more than used for brushing is swallowed, get medical help or contact a Poison Control Centre immediately. As with other toothpastes, if irritation occurs, discontinue use. Sensitive teeth may indicate an underlying problem that needs prompt care, if symptoms persist or worsen, see your dentist. Do not use if allergic to any of the ingredients. Rare symptoms of an allergic reaction may include swelling of the mouth or face. If this occurs, stop use and talk to your dentist or doctor. Keep out of reach of children. Not for use by children under 12 years of age. 

Medicinal Ingredients: Potassium Nitrate 5% w/w, sodium fluoride 0.254% w/w (fluoride 0.115% w/w).
Non-Medicinal Ingredients: (alpha) cocamidopropyl betaine, FD&C blue #1, flavour, glycerin, hydrated silica, PEG-8, silica, sodium hydroxide, sodium lauryl sulfate, sodium saccharin, sodium tripolyphosphate, sorbitol, water, xanthan gum.

Store between 15°C - 30°C.